I like to flip the script on brand narratives.
Hi, I'm Les. I'm a strategist with a proven track record of finding the what and the why behind big ideas that support successful client campaigns and agency pitches. Before becoming a brand strategist, I worked for eight years across social media strategy and graphic design and have worked in a diverse range of industries including tech, food & beverage, spirits, consumer electronics and toys.
All of this culminated into more recent pursuits in brand strategy. In 2021, I earned my Masters in Branding from the School of Visual Arts in NYC. Currently, I'm the marketing manager for The Roosevelt New Orleans, A Waldorf Astoria Hotel.
I have an endless curiosity for researching and understanding the world in which we live. I’m particularly passionate about mining for insights through cultural research, trend analysis as well as philosophical, sociological and psychological theory. I love understanding what problems brands are actually solving for and how to develop narratives based on those insights.