Brand Identity Designed for Dead Stock 1993
DEAD STOCK 1993’s design system was built from vintage band t-shirts, flash tattoos and traditional printing styles. The brand is Southern Swamp meets the Wild West. It’s Thelma & Louise.
Drawing from this inspiration, we built a logo and visual system that is simple but communicates the nature of the brand. We focused on not just the shapes and the symbols but paid extra attention to the style in which each piece of the system was crafted.