The Ask: Develop a winning strategy for Mission Barns' social media channels that will give it an edge against the competition.
The Process: Explore cultural, dining, foot-tech and competitor trends around sustainable food to mine for insights and look for white space.
Insights
Flexitarians are primed and ready for a sustainable meat alternative that's not sacrificing flavor or mouthfeel.
They want a real-meat experience without the associated consequences to animals + the environment.
Strategy
Position Mission Barns as the flavor-forward solution, leaning into sensory culinary experiences for early adopters.
