The Ask: Develop a winning strategy for Mission Barns' social media channels that will give it an edge against the competition.
The Process: Explore cultural, dining, foot-tech and competitor trends around sustainable food to mine for insights and look for white space.
Flexitarians are primed and ready for a sustainable meat alternative that's not sacrificing flavor or mouthfeel. 
They want a real-meat experience without the associated consequences to animals + the environment.
Position Mission Barns as the flavor-forward solution, leaning into sensory culinary experiences for early adopters.

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